Case Studies
01
The Data Platform
Rebuilt how customer and order data flows through the company — from data arriving days late to under a minute, across 100+ merchant stores on five e-commerce platforms.
days → under a minute100+ stores5 e-commerce platforms
02
Customer Segmentation
Built the system that lets a non-technical Customer Success rep build audiences without writing a line of code. The hardest thing I built, and the module every marketing campaign ran through.
4 source systems, 1 querybuilt on the platform ↑
03
Recommendation Blocks
Built the company's product recommendation feature from nothing, designed so store owners could trust it enough to turn it on. Most clients who tried it ended up on the fully automated version.
80%+ adoption, Smart tier5 regionsbuilt on the platform ↑
04
Hard Problems
Eight production incidents that shaped engineering judgment. Lock contention at scale, silent failures, architectural incompatibility, leadership under crisis.
query architecturescale constraintssystematic patterns